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Swedish Trade invited to Nordic Retail Summit – a packed day with really good speakers. Representatives from trade, politics and authorities met to inspire and discuss the future of trade, everything from AI, the green transition and safe trade.
The fourth quarterly report in a row for the report E-barometern shows a positive development for e-commerce. As household consumption space becomes larger, e-commerce follows. But with an increasingly complex world around us, new opportunities arise with changed consumer behaviour.
Many now see that a turnaround could be underway in the second half of 2024 with more room for both individuals and businesses to increase consumption and investment. Focus areas in the report E-barometern Q1 are international trade, sustainability and circular trade.
Once again, a packed D-Congress in March where one day is not enough these days, the program started already after lunch on Wednesday. This year's theme was Innovation for impact, where sustainability issues, new technology, profitability focus, circular business models and logistics challenges for commerce came together on the various stages and on the exhibition floor.
Although e-commerce showed a negative growth of 2% for the full year 2023 according to the report E-barometern, e-commerce is now predicted to have come out of its worst crisis and is on the way to increased growth and increased parcel volumes going forward. The second half of 2023 was better than the beginning. Price-focused consumers and e-retailers who switch to profitability characterize e-commerce during the year.
Svensk Handel and GS1 Sweden organized a webinar about the business benefits 2D codes - the next generation of barcodes create for you as a retailer. They also showed examples from H&M and practical guidance on how the store can get started and benefit from QR codes.
The autumn's major industry event PostNord Retail Day was held digitally in October with the insight that an important key to a successful business is leadership – being able to make courageous decisions, create a strong culture and lead towards common goals. During Retail Day, the report E-barometern for Q2 was also presented with analyzes and insights.
As a website owner, it is crucial that your website appears in search results to attract potential customers and drive sales. There are tons of tools that can help with analysis and improvement today, some more expensive and more advanced than others. A powerful toolbox available for free is Google Search Console.
When the first quarter is summed up in the report E-barometern, the total result for e-commerce in Sweden ends up in line with the average figure for 2022, -7%, slightly better than the corresponding quarter last year. The theme of the report is international e-commerce, sustainability and used online.
Svensk Handel – Swedish Trade Federation – organized a webinar in March on what is important to consider when making environmental claims in advertising. There are several rules in marketing and environmental labeling that are important to keep track of. This is an area that is prioritized for oversight where a lot is happening now in Sweden.
