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When you build e-commerce solutions with large amounts of products that also have a lot of text and properties that you want to be able to search among, then the requirements for the search engine you choose increase. To be able to provide lightning-fast and good search results to the customer, a high-performance and scalable search engine is required as a foundation of the solution. One solution we have chosen in several major customer projects is Elasticsearch.
When you walk past a store front in a store, you sometimes see something that you get stuck for. This even though the decorator has not done it for me. It could just as well be products that are not at all interesting to me that are displayed. In an online store, on the other hand, there are all possibilities to display a personal store front. The technology to achieve this in e-commerce is easily accessible and ready to be implemented today.
Just as well to admit right away - I e-shop happily and often. And has been in the world of e-commerce for a long time in my professional life. It still feels just as fun and just as right. Although much has happened since I first e-shopped in the late 90s, there is still great development potential today. I often see some smart feature or an innovation or idea that moves the industry forward.
As we have written before, we at 3bits offer a new service called Advanced Data Analysis, where we help companies dig into their customer and sales data. The purpose of the service is to provide new insights about the company’s products, customers, and campaigns that can later be a foundation for data driven decisions.
On January 28 it was time for a Day of e-commerce in Gothenburg, Webbhuset hosted Magentodagen 2016 at Hotel Post. An interesting day with inspiring speakers in different areas.
If you have really good products, online reviews can be a gold mine, if a product has any flaws, this will be discovered, and hopefully lead to actions, negative reviews can also help you sell more. Most of us read reviews, and we know that they affect the buying decision. It is like getting a tip from a friend, but in this case, you don’t have to be acquainted with the one who shares their opinion.
You are determined to try storytelling at your site, and you have a story to tell. The exiting part starts now – you go from idea to reality. How do you present the story online?
Ok, storytelling sounds good. We want to create a strong relationship with our customers, and strengthen our brand. We want more content at the site. How do we find a story?
We love stories! The occurrence of storytelling is as old as human beings. We see that storytelling has the same grip of us now as for thousands of years ago every day with our enormous consumption of movies, book, games and not at least commercials. You create an extra dimension for the customer’s experience by writing a story about a product, a trade mark, or a company.
