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Install the new GA4 in parallel with the version you use today as soon as possible. The purpose of parallel installations is to start collecting new data as early as possible.
When it comes to decisions in e-commerce, you should always make these based on data and not gut, since there are powerful tools today, there is no reason to guess or just go with the gut.
You are determined to try storytelling at your site, and you have a story to tell. The exiting part starts now – you go from idea to reality. How do you present the story online?
Ok, storytelling sounds good. We want to create a strong relationship with our customers, and strengthen our brand. We want more content at the site. How do we find a story?
We love stories! The occurrence of storytelling is as old as human beings. We see that storytelling has the same grip of us now as for thousands of years ago every day with our enormous consumption of movies, book, games and not at least commercials. You create an extra dimension for the customer’s experience by writing a story about a product, a trade mark, or a company.
