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In this part of the article series on Choosing an e-commerce platform, the focus is on something that is often forgotten - how to organize yourself around a successful e-commerce and how much work is actually behind a successful venture. E-commerce is not intended to reduce the workload; it is there to increase sales.
It is very common today that we have information spread over several systems. For a product, we can, for example, have product information in a PIM (Product Information Management), information about sales of the product and price in an ERP (Enterprise Resource Planning / Business system) and documents and images connected to the product in a DAM (Digital Asset Management).
In the second part on Choosing an e-commerce platform, we will develop the reasoning about having a clear strategy because an important part to have in mind is what your business model looks like now and how you plan to develop it in the future. Different platforms are good at different things.
Regardless of whether the e-commerce journey starts from scratch or if it is already underway, the choice of e-commerce platform is a large and important decision. A choice that will affect the company for a long time. In this series of articles, we will try to clarify the concepts and facilitate something in the choice for your, probably, most important sales channel. E-commerce!
Those of you who have worked with any kind of business system where the business have physical products have most likely come across the terms Product, Variant, and SKU (Stock Keeping Unit). How do these terms correlate, is there a clear definition for each of them, and can it be incorrect to use some of the terms together?
