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When you build e-commerce solutions with large amounts of products that also have a lot of text and properties that you want to be able to search among, then the requirements for the search engine you choose increase. To be able to provide lightning-fast and good search results to the customer, a high-performance and scalable search engine is required as a foundation of the solution. One solution we have chosen in several major customer projects is Elasticsearch.
With a SPA application, new possibilities open up to further speed up the response time and save processing power on the server. Single Page Application or SPA as we call it in everyday life, is really nothing new. Most people use it every day on, for example, Facebook, Instagram or Gmail. In e-commerce, however, it has not made an impact on a broad front yet and it is mainly in the slightly larger retailers that you find the exceptions.
When you walk past a store front in a store, you sometimes see something that you get stuck for. This even though the decorator has not done it for me. It could just as well be products that are not at all interesting to me that are displayed. In an online store, on the other hand, there are all possibilities to display a personal store front. The technology to achieve this in e-commerce is easily accessible and ready to be implemented today.
UX - User Experience - the art of guiding our visitors to the completion of their, and our, goals. To convert visitors to customers without losing them along the way.
So it's not about color and shape, but how we can influence visitors to navigate and interact with our e-commerce with pace and flow.
As we have written before, we at 3bits offer a new service called Advanced Data Analysis, where we help companies dig into their customer and sales data. The purpose of the service is to provide new insights about the company’s products, customers, and campaigns that can later be a foundation for data driven decisions.
About how digital health centrals and e-commerce pharmacies with home delivery open the door for customer focus in health care, and how the cooperation between e-commerce and services take the overall service to a new level.
On September 16, NetRelations invited to a breakfast seminar together with Episerver in Gothenburg. The focus was analysis and conversion optimization. Maybe you hear or say “We need to drive more traffic”, but how can we work with activities to increase sales?
