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If you work with e-commerce and are responsible for advertising products, you already know what Google Merchant is. If you don't, it might be good to know a little more about what Google's free service for marketers is, how it works – and why you should use it if you want to display your products in ads from Google Ads and free under the Shopping tab among Google's search results.
The autumn edition of PostNord Retail Day was held digitally with the theme of Winning business models and channel strategies in a phygital landscape. E-commerce, which has been strong for a long time, coincides with the physical stores, and in the new existence the search for sustainable and profitable experiences continues. We were treated to both inspiration and tips from e-retailers and researchers, as well as a review of the quarter's report E-barometern.
On May 1, 2022, the new Consumer Purchase Act came into force in Sweden and on September 1, 2022, a modernized consumer protection. During a webinar, Advokatfirman Delphi focused on the new rules on price information.
Install the new GA4 in parallel with the version you use today as soon as possible. The purpose of parallel installations is to start collecting new data as early as possible.
The report, Nordic Digital Commerce in B2B 2022, is Litium's sixth report based on responses from more than 900 respondents, making it the Nordic region's largest survey of how product-selling companies in manufacturing and trade do business in digital channels.
At a crowded Swedish fair in Gothenburg, 2400 gathered at the D-Congress on April 28 - everyone we met was more than happy to finally meet physically and talk e-commerce. The theme was E-commerce as entertainment where we got to listen to inspiring speakers on different stages and the opportunity to meet customers and partners.
As usual, PostNord Retail Day is something for all of us in the e-commerce industry to look forward to. A morning with focus on optimizing the customer experience where logistics and delivery experience are of great importance. The day began with the presentation of the annual report E-barometern for 2021.
Googling on Unified commerce today gives more than 107 million hits, so there is no doubt that it is a business strategy that is relevant in today's business. When talking about Unified commerce, seamless retail, the retail company puts the customer at the center and creates a technical infrastructure around the consumer.
At 3bits, a large part of the development we do is based on open source. Some of the open source projects we actively use are nopCommerce, React and .NET.
Start evaluating e-commerce and follow up on the activities - the important thing is to start the work of optimizing and finding the parts that can be screwed on without suffering customer satisfaction and to focus on things that give customers value. Creating long-term customers who return again and again is often the key to finding profitability.
