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At 3bits we work with several exiting B2B projects that use the digital advantages as a modern B2B site can offer. Every business has its own specific demands, no advance web and e-commerce solutions are standard. But several smart functions can be adapted and used in totally different areas.
In May I attended e-commerce Stockholm and listened when Pär Svärdsson, CEO, at Apotea, and Anton Jacobsson, CEO at Babyland talked about their recipe to success. We have written about the crucial final mile, before, they talk about transport approach with bouncy steps.
On January 28 it was time for a Day of e-commerce in Gothenburg, Webbhuset hosted Magentodagen 2016 at Hotel Post. An interesting day with inspiring speakers in different areas.
When it comes to decisions in e-commerce, you should always make these based on data and not gut, since there are powerful tools today, there is no reason to guess or just go with the gut.
We can soon put another fantastic e-commerce year behind us. Increases in percent similar to the previous years, but probably a much stronger finish than before. No one could have missed both the number of retailer catching on to the trend with Black Friday and Cyber Monday, and the sales increase these days have created in several ways.
Those of you who have worked with any kind of business system where the business have physical products have most likely come across the terms Product, Variant, and SKU (Stock Keeping Unit). How do these terms correlate, is there a clear definition for each of them, and can it be incorrect to use some of the terms together?
On September 17, it was time for E-commerce Forum in Borås, Sweden, arranged by PostNord. Before the day was even ended it was clear that Borås will also host the recurring event next year. This year, the theme was “What can we learn from Great Britain?”. We were offered several interesting ideas, and the insight was that there is a lot to learn.
On September 16, NetRelations invited to a breakfast seminar together with Episerver in Gothenburg. The focus was analysis and conversion optimization. Maybe you hear or say “We need to drive more traffic”, but how can we work with activities to increase sales?
This article is a reflection of a theme that 3bits often comes across when we discuss e-commerce with our customers. It is important in the change work with e-commerce to balance the business’ strengths and weaknesses. To work with both where the strengths are most important to the business’ road forward, and also the most challenging.
Whether we want to admit it or not, we have been information dependant – the constant information hunt has become a behaviour. It is natural to google a question on the smart phone, tablet or computer, and the page who gets to answer the question is the winner. For those of you who sell online, it is not only important to be in the top search result, but really display the right image of the product to your customers.
