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UX - User Experience - the art of guiding our visitors to the completion of their, and our, goals. To convert visitors to customers without losing them along the way.
So it's not about color and shape, but how we can influence visitors to navigate and interact with our e-commerce with pace and flow.
The world is becoming digitized and trade is no exception to this. On the contrary, over the past 20 years, we have seen how industry after industry is becoming increasingly successful online. Those who do not keep up with and have a good product catalogue or e-commerce are now considered to be lagging behind.
For us in Sweden, the e-commerce platform Bizzkit is a new acquaintance to work with, but Danish Hesehus has delivered e-commerce solutions on the in-house developed Bizzkit platform since 2002. Bizzkit has seamlessly linked PIM, DAM and CMS with an open API architecture to build headless e-commerce.
In October I was at Di e-commerce which was held at the Grand Hotel in Stockholm. A conference that held a high class in terms of speakers and fantastic framing in this prestigious luxury hotel. During the day, many e-retailers shared their journey in a generous and inspiring way.
In June I got the opportunity to attend the NDC Conference and Workshop in Oslo. The atmosphere over there was magical. You feel like you are totally into some another world, where every hour, you are getting an opportunity to be with like-minded people and to listen to these imminent speakers.
AI and Machine Learning was in focus during the conference Shoptalk in Las Vegas in March. Several are exploring the possibilities with the technologies, just as we have seen in e-commerce during a period.
During a few days in March, we who work as Business Developers at 3bits visited Shoptalk in Las Vegas. Shoptalk is a gigantic conference for retail held every year in the US. Some of the keynote speakers work at Amazon, Dollar Shave Club, GAP, and Macy’s.
Several interesting things were in focus during our days at API Days Paris. Something that was discussed everywhere was cloud based architecture and solutions. Everything from how to guarantee security for our APIs and applications to where the community and API creation is heading, and the potential in today’s API landscape.
At Microsoft Ignite a broad spectrum of sessions in for example AI, Mixed Reality and Microsoft 365 were presented. A track worth extra mention is probably in security. It was a mixture of everything from password to penetration testing, to firewall settings.
During a few days in May, we attended MS Build in Seattle, a conference that sells out quickly. The schedule was full, and we want to share some of the things that we take with us.
