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I can be positively surprised by a bag in a store. Well, not a regular plastic bag. The ones in thick paper with a appealing print with fancy handles, or a fabric bag in nice colours. It makes the content in the bag even more attractive or better.
Cyber Monday, the digital version of the large shopping day Black Friday, takes place on December 1 this year. The same day as several e-retailers starts their digital Christmas calendar with offers every day until Christmas. There are probably a lot of us that have been raised with the real Advent calendars or Christmas calendars as children.
A study from Akamai has shown that 40 % of the users leave an e-commerce site if the page load time is more than 3 s, and 64 % of these users select another site next time the will go shopping. There is a lot to gain by securing that the site will deliver even when the pressure is high.
Last month, I wrote about when we attended Sitecore Symposium 2014 in Barcelona in September. Here are a few more reflections that we brought home from the event. We should stop making assumptions about content, and test more. How gamification can be positive for customer loyalty and engagement. And for those who have a need to manage and analyse external web sites as it was an ordinary Sitecore site at the same place, FXM will be fully integrated in Sitecore 8.
Since 2005, Cyber Monday has been a more and more popular digital alternative, or extension to Black Friday, the massive shopping day that takes place the Friday after Thanksgiving in USA. Cyber Monday takes place on the following Monday, this year on December 1. Last year, we saw more and more Swedish e-commerce companies that went for offers and marketing in an attempt to make this long weekend the natural alternative to checking things off the Christmas wish lists.
We brought a lot of useful information with us home from several different speakers at Sitecore Symposium 2014, and were inspired by Dietmar Dahmen. One of his recommendations to succeed was to not ask yourself the question ”Why?”, but instead ask the question ”Why not?”.
During a party this weekend, a bottle of Coca-Cola with a green label appeared on the table. The discussion started immediately, what did the green imply, was it ecological in some way, healthier, or fair trade. All suggestions implied that the content in some form was better than the red original.
Barcelona is a city that always fascinates. The design is present both in the buildings and the clothes. At Global e-Commerce Summit in June, Spanish fashion brands Adolfo Dominquez and Desigual shared some of their strategies to sell fashion online that helped them be successful. They are bold when it comes to e-commerce, and have succeeded.
If you have really good products, online reviews can be a gold mine, if a product has any flaws, this will be discovered, and hopefully lead to actions, negative reviews can also help you sell more. Most of us read reviews, and we know that they affect the buying decision. It is like getting a tip from a friend, but in this case, you don’t have to be acquainted with the one who shares their opinion.
It is not likely that you will go to a store, select products and then leave the basket or shopping cart and leave, or go to a competing store. It is more common online, and easier. What you can do about the abandoned carts is more difficult. But there is a lot of potential to getting them all the way through the checkout.
