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There are a lot of functions and mind sets when you talk about omnichannel, some are easier to implement than others. It is important to have in mind that everything can’t work for everyone, or that it is an end in itself to fulfil. The challenge is to find the optimal blend for your business and your customers.
I talked about the importance of setting your goals for the internationalization projects in the last part, having or getting local knowledge. Thinking about languages, customer service, the solution, and technology. This time, I will focus on product range, offers, and what to have in mind when you think about prizing and payments.
You often hear that a modern store needs modern technology. We live in a constant connected world where the generation with great purchasing power are used to using technology. Why not use the available and constantly evolving technology to think creative in the stores.
We love stories! The occurrence of storytelling is as old as human beings. We see that storytelling has the same grip of us now as for thousands of years ago every day with our enormous consumption of movies, book, games and not at least commercials. You create an extra dimension for the customer’s experience by writing a story about a product, a trade mark, or a company.
There are constantly new offers to during a period of time buy a premium membership at different e-commerce sites to receive free delivery and different kind of discounts. The premium memberships may look a little bit different, but they all have one thing in common, to spend more.
Bringing your e-commerce solution one step further out to Europe and the world, is now a topic for many Swedish and Nordic e-commerce companies. We have several years' experience in this exiting journey. We have worked with successful customers as Lindex, Scandinavian Photo, and Focus Nordic in this process.
Many of us do it, most have an opinion about it. Webrooming, checking out the product online before buying it in a store, is interesting for the customers. Or the opposite, showrooming, going to the store to look and feel and then buying the product online.
I ordered a pair of GORE-TEX boots for my daughter this summer, which I thought would be slightly too small for the entire season when the winter came. With 365 days purchase on approval, I simply went back to the store and got full refund, six months later. Which makes me a satisfied customer.
