71 % of the consumers ordered online during the first quarter, mainly clothes, home electronics, and books and media, but also furniture, construction goods and kitchen appliances, which are industries that are increasing a lot right now.
Construction commerce increased 36 %, children items/toys 31 %. Of the largest industries, home electronics had the largest sales growth with 16 % online, compared to the corresponding quarter 2013.
The estimate for the entire year is that the growth will end up in 15 %, with a turnover of 42.5 billion SEK for e-commerce in Sweden during 2014. Another strong year with growth possibilities for everyone.
Read the entire e-survey Internet Retail (in Swedish).