Stefan was at a seminar where Charles von Abercron, Global CEO at Glossybox, talked about their expansion at 15 markets during 2 years. This is Stefan’s impression of Glossybox’ journey:
It is interesting and inspiring to see a successful execution of a brilliant idea. To succeed to sell beauty products online when the customer can’t try, smell and feel. Glossybox has solved this by sending individual boxes with content they believe suites the customer. They also collect data that is used to make the next box even better for the customer, and also to provide the suppliers with reviews of their products. All this with a return rate below 1 %, insignificant paid marketing and an order every 12 second. That is impressive.
You will find some interviews with visitors and speakers at the YouTube channel for The Day of Distance Selling.
Next year, The Day of Distance Selling will move to Svenska mässan, the fair venue in Gothenburg with room for more exhibitors.