Sitecore is a scalable complete CMS and e-commerce platform with several useful functions to manage your web sites in a flexible way. Sitecore has very powerful functions to handle content to target groups. You can manage several channels and systems with Sitecore in the same platform to create personal adapted digital experience.
Sitecore is in the frontedge when it comes to personalizing content. Singe A/B tests have been replaced with the focus that everything should be tested. This is reflected in the execution that you guess how well a change falls out. You can see the outcome and decide whether you want to keep the change, or try something else. You do this in order for the system to learn, it will later be able to suggest changes for your – how to personalize the content to a certain target group.
The idea is that you should see the person, not the visitor, and in that way drive sales in a personal level. ”Know every customer. Shape every customer experience”. Sitecore has powerful tool to later analyze and get to know the customers, you can see which ways that are most valuable, and where you lose customers, and in that way improve and adapt the content so you won’t lose potential customers.
The event is carried out in a professional way, and had keynotes with CEO Michael Seifert, one of the founders of Sitecore, who glows with confident, and Dietmar Dahmen, visionary and creative consultant in customer engagement. The keynote with Dietmar Dahmen was really something, ha was funny and on the spot with his presentation about ”Do it now”, and had the entire room laughing with his anecdotes. Now-ism is where the customer is right now. When they reach out to the brand, they want the company to know who and where they are, and understand their needs, and deliver what they want. And they do not want to be treated like anyone, they are a target group of just one person. Dietmar explained that you need to do something now, not later since it is already too late. You need to adapt, otherwise you will go under. Ha gave several examples where companies had been pleased with the situation, and in that way missed the next generation, and finally gone in the grave.
We also met Kapow Software, who specializes in migration of content and data from one system to another, where they of course have an API for Sitecore. The tool is good enough to transfer content continuously in a transition phase so you can avoid a period where you can’t touch the content. They are also sure that there isn’t a migration scenario that can’t be solved.
We brought a lot of useful information with us home from several different speakers at the event, and were inspired by Dietmar Dahmen. One of his recommendations to succeed was to not ask yourself the question”Why?”, but instead ask the question ”Why not?”.